ERIKA KRASNE
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A South Florida native, Erica surrounded herself around family members in the real estate
development, contracting and interior design industries. After graduating from the Fashion
Institute of Technology in NYC with a major in fashion business management, Erica began a
successful career in luxury marketing working for some of the most prestigious brands in the world, while committed to engaging high profile and high net-worth clientele.
Since then, Erica has passionately returned to her hometown and swiftly made her mark in the real estate industry, and joined The Agency | South Florida, where she seamlessly blends high-level leadership with hands-on real estate expertise. A powerhouse in both operations and agent development, Erica ensures the smooth and strategic functioning of the brokerage while acting as a trusted advisor and mentor to her team. Erica brings a sharp eye for branding, presentation, and elevated client experiences. Her dynamic approach merges creativity with structure, allowing her to expertly guide agents in marketing, business strategy, and client service in an increasingly competitive market. Prior to her leadership role, Erica spent years as a top-producing agent, helping lead South Florida’s #1 real estate team to over $500 million in annual sales. Her firsthand experience in high-volume transactions, coupled with a deep understanding of the luxury market, makes her a uniquely qualified leader who truly understands the day-to-day needs of her agents. At The Agency, Erica is instrumental in executing the firm’s long-term vision, from overseeing operational efficiency and financial planning to developing innovative tools, training programs, and marketing initiatives. She’s the go-to resource for everything from internal systems to transaction management, and is deeply committed to empowering agents to thrive. Known for her energy, elegance, and relentless drive, Erica fosters a culture of collaboration, mentorship, and excellence. Under her leadership, The Agency South Florida continues to expand its influence and redefine what’s possible in luxury real estate.